At a festival that recognizes the industry's best ideas, Media.Monks' new branding was promising to help brands adapt to and disrupt what's happening now.
That's why we launched "Seize the Now", an augmented reality game that transformed Cannes into a colorful playground.
Using our early access to Google’s powerful ARCore Geospatial API and new Streetscape Geometry API, our immersive gamified experience led folks to Les.Monks Café, where they could see how ideas become reality with the innovative technology.
This exciting experience turned the French Riviera into a playable Cannes-vas, seamlessly adapting virtual content to people’s specific location and orientation. One lucky player won a 1:1 meeting with Sir Martin Sorrell.
My role:
Overseeing producer & team
Navigating internal politics
Helping freeing up client budget
Finding balance between creative/tech
Understanding AR possibilities & limitations in real-world scenarios
