Mystery Egg Challenge
On this web AR app, we created a fun game of ‘egg roulette’. Through the site, people can crack a mystery egg that’s balancing on their head in augmented reality. When the egg cracks, people get one of our randomly assigned masks to make an Easter-themed selfie. But if they get real lucky, people can even win a real prize if they play with the code on their Cheetos bag. Because we designed the Mystery Egg Challenge as a web app, people can play it on desktop and mobile without the need to download an app or plugin.
- Manage the design and web team
- Oversee CMS development and API integration to release prize codes
- Improve user journey with the UX team
- Produced from LA by Jason Dolla