NFL Sunday Ticket on Sphere
The NFL Sunday Ticket on YouTube and YouTubeTV is the ultimate touchdown for fans who want to catch every game, no matter where they live. đ That's why we we took over the Sphere in Las Vegas to showcase this epic win with the first-ever multi-week campaign on the new Las Vegas mainstay.
Putting our most skilled thinkers to the test, we transformed the Exosphere into an impressive display of NFL helmets at a jaw-dropping scale. We ideated and produced a larger-than-life activation on the worldâs biggest LED screenâturning the Las Vegas skyline đ into your home teamâs new home.
Innovation
This was no ordinary video - from concept art to final render we developed a full CGI pipeline to handle the tri-planar projections needed to achieve the glass dome look from all sides of The Sphere. This process allowed us to re-create all 32 NFL teams helmets & have them âfloatâ in space with cutting edge technology. We also took in drone footage and mixed it with CG helmets to bring this activation to the socials in a big way.
The reaction on instagram has been great. The reel posted has had over 100k views & 10k likes.
My role:
- Early connections, conversations & scoping
- Oversee producer
- Working with Sphere, YouTube, NFL teams
- Connecting tech teams to check feasibility & resolve problems
- Bridging learnings to non-technical audiences
- Encouraging team learnings for a new medium and retros
- Prioritizing client requests while working on a limited timeline
- Setting up growth pipeline
