YouTube Brandcast is an annual showcase for advertisers exhibiting the best the platform has to offer. In 2022, the US Brandcast became a hybrid event with a physical show on Broadway, New York, also live streamed virtually to a few thousand invited key clients.
We designed and implemented the interactive website including Registration for 4 different types of invitees, a Show with countdown, embedded video, user tracking and a post-show survey (all key transitions were live set in an admin panel) and a Hub info page with more benefits, creators and playlists.
Brandcast will now be turned into a Global platform to host many local Brandcast events.
My role:
Manage client and team progress
Connect key technical stakeholders to solve problems
Prioritize client requests and balance with resource availability
