SoFine is is a young brand of a company with history.SoFine is not limited to the veggie category and wanted to bring their message to retailers and consumers in Europe by introducing the Friendly Veggie Heroes to position SoFine distinctively as The Friendly Food. SoFine is friendly to your health, humans, animals and the earth. MediaMonks created a series of films that tell the SoFine story in a surprisingly funny, yet informative and friendly way. In these short films, the Friendly Veggie Heroes play the lead role. The films are recognizable in style and by using a fixed grid, with a consistent script/twist mechanism, that always starts and ends in a similar way.
My responsibilities:
Animation producer
Oversee illustration/animation pipeline and progress
This included storyboarding, styleframes, asset collection, animatics, sound design and more
