The Nesquik Treasure Hunt app enticed families to embark on an outdoor adventure. By navigating to GPS locations, families can go out to find hidden treasures in cities around the world. Each find can be logged in the app, that also includes various games to be played during the treasure hunt. The games encourage families to explore their surroundings through a number of challenges such as spotting different birds, finding insects, camouflaging themselves, and crafting trekking poles. We created all content for the app, including copy, illustrations and of course the games themselves.
- Manage UX, Design, Animation, and Development
- Coordination of several third-parties
- Extensive outdoor testing
- Co-produced by Rogier van Orden