Market Finder Arcade
We gamified Google’s nifty Market Finder platform that helps businesses expand abroad with industry insights and local-market tips based on their website’s metadata. Transforming the localised facts and figures into a virtual flight, the game has you collecting coins, avoiding hazards, and answering quiz questions to learn more about your new market. We made the game educational and engaging through an easy-to-play mechanic and a simple yet charming top-down vertical scroller gameplay. In addition to designing and developing the desktop and mobile game, we built a physical arcade version to level up Google events across Europe.