In Someone Else’s Shoes is an AR app experience that drives home the reality of modern-day homelessness. It tells one woman’s story of struggle and perseverance, going about her normal working life while living out of her car. We produced the experiential event where passersby were able to see what modern homelessness is really like. The 3-day event featured a physical installation supported by a team of brand ambassadors wielding iPads pre-loaded with the arresting AR experience. We also built a microsite to host additional facts and figures about homelessness, allowing more people to walk in someone else’s shoes.
