Ice Cross The Game
Imagine racing down a narrow, twisting ice track on skates at speeds up to 50 miles per hour, hurtling to finish ahead of your opponents. This is what Red Bull’s Crashed Ice Race is all about. To raise awareness around the race, and build the fan’s anticipation ahead of Japan’s first version of the race in Yokohama, we created a mobile-first web game. Coordinate your moves, and take your skater down the finish line first. Along the way, unlock outfits and pick up Red Bull cans to boost your score. Ganbatte kudasai!
- Manage 3D, dev, and QA teams
- Oversee API integration to release prize codes
- Test game mechanics and user experience
- Content localization to Japanese
- Client managed by Thomas Dohm