To help FileMaker rebrand as the Workplace Innovation Platform, we produced a microsite along with an animated introduction video and editorial report showcasing the benefits of custom apps for businesses. Every part of the production contributed towards FileMaker’s new brand image with sleek graphics and attentive, approachable copy. By bringing a fresh aesthetic to a 33-year-old brand, we enabled FileMaker to present its product in a new way to a new audience. The project’s production was fully integrated, with everything made entirely in-house, successfully breathing new vigour into the legacy brand.
- Manage design, animation and dev teams
- Oversee consistency of video and website animations
- Produced from LA by Jason Dolla