Attention Line is a conceptual tool that can be used to improve poster design in editors like Figma, Sketch or Illustrator. It helps designers to create well-thought layouts, elegantly guiding the viewers throughout the entire poster, as if following their "line of attention". This line becomes an interactive object that designers can manipulate.
Great posters often use visual principles. Faces, fingers or pointy objects; they all point in directions for a reason: humans actively process these visual hints. Attention Line helps designers use these principles to design great posters.
With: Subramanian Alagappan, Matteo Lever, Diana Lipcanu
<br
My role: Concept, Project Management, Prototype
<br
Techniques: Participatory Design, Personas, Scenarios, Rapid Prototyping, Generative Design
